HK Tech Cafe
Opened in 2022, HK Tech Cafe is a new Hong-Kong style eatery in the heart of Shenzhen. With a sit-down restaurant, takeout window and bakery, the HK Tech Cafe offers a variety of eatery experiences that showcase the breadth and quality of Hong Kong’s iconic dishes. I developed the brand visual identity which was adapted by an interior design + build firm for the restaurant interiors. Additionally, I was the creative director for the menu and collateral design, and consulted on tabletop design and the dinnerware + glassware program.
Branding, menu design, dinnerware + flatware creative direction
Final logo and color scheme
Object comps
Packaging comp
Signage rendering
Menu design guidelines (for handoff to client's graphic designer)
Menu design guidelines
Menu design example
Visual inspiration for restaurant environment
Tabletop design concept
Recommendation for core dinnerware pieces
Recommendation for accent tabletop pieces
Spec drawings for glassware
Overview of recommended tabletop pieces
Client rendering of restaurant interior